I am not too familiar with the show Mad Men, but I hear from friends that it's a really good show. Now that I know it's about an advertising agency, I will definitely start watching it on Netflix and try to catch up on the seasons. From what I heard, Mad Men successfully does a good representation on how the advertising industry in the '60s were.
From what I've seen from the film in class and reading and watching Curtis' blog, it seems that advertising has changed a lot. In the '60's, the advertising industry was new to everyone and was just starting to kick in, so I feel like ad agencies were trying to fit anything they can, from gaudy costumes to lame catch phrases, in their advertisements to get their product or service out to the public. 60's ads were so showy and almost a joke. Most advertisements now are very neatly done and organized I feel. As I talked about in my last post, the Coca-Cola advertisement is perfect example of what kind of ad attracts me. Simple and clean and straight to the point is what I like. Another example that I find attractive are Apple advertisements for their phones, tablets, and computers. The white background, black text, and fun music that Apple advertisements have are very compelling and exciting to watch.
People are always looking for something new and exciting to bring into their lives, therefore ad agencies are always trying to think of something new and something different to try to connect with their audience. Simple designs are definitely the new and hip thing these days.
If you want to be different you are always running away from the others who are also trying to be different - and thus become like you. So you are continually searching for something newly different, something Hip.
- Adam Curtis
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