Advertisements sometimes use stereotyping to target a certain audience or to show how a certain culture presents itself. They also use stereotyping to try to get a certain message out to their audience. For example, the Doritos commercial we watched in class, they use Doritos to get the idea that Mexicans are always fun to have at some type of party or gathering to their viewers. I don't think that this commercial was offensive. They were simply aaykng that Mexicans are fun to be around.
I think that it is alright for advertisements to stereotype as long as it doesn't offend the viewer or the targeted audience and just for good fun and laughs. I would also like to think that racism is a thing of the past. The Tommy Hillfiger advertisement we viewed in class has mainly white people and about 2 or 3 black people. I don't think they were being racist. Maybe they just had a couple black models available. Nothing's wrong with that.
The company we talked about, Benetton, had very risky advertisements from presidents kissing and black and white babies hugging to real human organs and interracial couples. I'm not sure what kind of messages they were trying to convey to their viewers. Maybe they were trying to say that their clothing company were unique and different from other companies.
I'm Filipino, considered Asian (I guess), and I don't really get offended with Asian stereotyping. People always make rice jokes when joking or talking about Asians and I don't care. It's true because most Asians eat rice all the time. It's more like people stating facts rather than making jokes. It's cool. It's whatever.
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