Tuesday, October 8, 2013

Gender Stereotyping

Even in today's commercials you see gender stereotyping taking place.  For example, children toys commercials target either to only boys or girls.  A commercial advertising a new car racing kit might have dark and strong colors with rock music playing in the background.  A couple boys yelling and jumping around having fun playing with their cars. Now, a commercial advertising a new doll for little girls would probably have bright and soft colors; maybe a lot of pinks and yellows.  The music in the background would probably be a sweet and fun song with girls laughing and dancing around playing with their dolls.
Even if it might make sense to advertise gender targeted toys separately, there's no problem with showing girls playing with toy cars or boys playing with dolls...or is it?



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