H.O.G. Riders Assemble!

Harley-Davidson is a motorcycle company that established the Harley Owners Group (H.O.G.). The group consisted of Harley owners getting together and riding as a crew. I believe that brand communities such as Harley-Davidson do greater things and are more involved with the brand. The Posse Ride has elements that enhance the meaning of the Harley-Davidson brand for the riders. The Posse Oath and crew tour activities help the crew build a stronger bond with each other and with the Harley brand. Harley-Davidson should not get more involved with the ride so that the participants create their own bond and meaning with the ride. Other ways the Harley-Davidson could increase involvement with the brand is, obviously, using social media to connect with their riders and the Harley community.  Social media is a great way to promote a company's products and events.