New media and different forms of technology afe making marketing and advertising very appealing and affective. Companies are staying connected with their consumers with social media sources such as Facebook, Instagram, Twitter, YouTube, and others. Advertisements are not just posters and commercials anymore. With the help of technology advertising has turned into moving billboards and a lot of interactive media. For example, for the movie Despicable Me 2, an interactive video was made and put into malls to make viewers tell the little Minions to do a dance through texting. The custom video was then sent to the viewers phone for personal use.
Another newer form of advertisement is with the use of a QR code. A QR code is a square barcode that people can scan with their smartphone and links to a website, opens an app, or does some sort of action. QR codes are a good form of marketing because people are always walking around with their smartphones. The advertising and marketing industry is changing everyday with the evolution of technology.
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