Nothing Beats the Coca-Cola Sharing Can

Adverting agencies are outside firms that specialize in the creation, production, and/or placement of the communications message. They may also provide other services to facilitate the marketing and promotions process.  Ad agencies are very competitive in trying to work with many companies to advertise them and their messages.

As I was researching some top ad agencies in the country, I stumbled upon 3 big ones: Ogilvy & Mather, BBDO, and McCann Erickson.  The 3 ad agencies stood out to me the most because their advertisements were attractive, nicely executed, and found a way to make a connection with their audience.  BBDO has worked with big-name companies such as Skittles, HP, Smart Car, Pepsico, GE, M&M's. One ad that I've seen on TV a couple times and found amusing was for M&M's. It was about the red M&M being in a relationship with one of the actresses from Glee and singing her a love song saying he'd do anything for her love.  It was funny because the Glee girl loved the M&M so much that she was always trying to eat her M&M boyfriend. McCann Erickson is one of the top leading international advertising agencies in the advertising industry.  McCann had an ad called "The Detailers".  It promoted an olive oil company called Olivari Olive Oil with a glass blowing artist named David Patchen.  It was interesting to see the glass blowing process and how is artwork comes to life.  Although these were companies had interesting advertisements, the most eye-catching and attractive ad was Ogilvy & Mather's ad for Coca-Cola's Sharing Can. Here is a link to the ad:

http://www.youtube.com/watch?v=72fRuE8vmo0

Coca-Cola wanted to connect with their customers and make them able to share their happiness with others.  They were able to do this by creating a Coca-Cola can that, when twisted and pulled apart, split into 2 mini cans. I really like the look and feel of the ad because of the text and graphics that they created and the use of the simple red and white colors that Coca-Cola are known for.  The whole ad was just light and airy and entertaining and watching people share and enjoy cans of Coca-Cola was nice.  Also, I am an Industrial Design major so noticing the design and functionality of the Sharing Can was very cool to see.  The way Coca-Cola promoted their way of sharing happiness with people through their newly designed can made it inspiring to watch, enjoyable, and make me want to buy their Sharing Can just to share with someone.